Peugeot Flux Concept

The car was designed to achieve universal pleasure by adapting different lifestyle situations. The theme of this fourth competition, summed up by acronym P.L.E.A.S.E. Innovate!, has inspired creativity of web based designers throughout world, resulting in more than 4,000 projects.



Complimenting present automotive aspirations, Flux has shown the theme’s most relevant illustrations, since its concept corresponds to a type of car that achieves utter driving Pleasure through its Light weight and Efficiency, while at the same time remaining Accessible through the Simplicity and Ecology of its design.



Flux was chosen by a jury chaired by Frédéric Saint-Geours, General Manager of Automobiles Peugeot and made up of Peugeot representatives, its Style Centre, Xbox, but also of web based people who voted online.



Unveiled at this year’s Geneva show, and thanks to its sophisticated design, Flux will be making a second appearance at the Frankfurt Motor Show. Flux will appear ‘real’ in the form of a full-scale model presented at Peugeot’s exhibition space and ‘virtual’ in a new version of the PGR 4 game on Xbox 360. These two elements constitute the two most fantastic prizes of the 4th Peugeot design competition.



The 4th design competition attracted greater participation, with more than 200 additional projects compared with the 3rd competition (4,029 compared with 3,800), confirming its international appeal, with 113 countries represented as opposed to 107 in the last competition.